Who We Are

Our coaches hold advanced degrees and have small, mid-size and Fortune 150 corporate leadership experience. We also bring deep domain expertise: in leadership development, strategic planning, financial analysis and planning, marketing, technology, human resources and organizational design, sales and manufacturing.

We are trained in a model of coaching which is distinguished by its ability to produce breakthrough results. We have a broad track record of partnering with diverse companies and consistently achieving double and triple (and sometimes much more) average industry growth.

Since 2007 we have worked with over 200 companies to help them break through what's been stopping them from realizing their full potential.

 PictureTraceySnoyer, MBA Founder
Tracey brings more than two decades of Corporate Leadership, from small and startup to Fortune 150 organizations.  She spent nearly nine years at Nike in various leadership positions, including leadership in the Supply Chain and E-business organizations.  For more than 25 years, she has been on the front lines facing the difficult challenges of running an organization and rallying staff behind a vision and aggressive goals. Tracey knows from firsthand experience what it takes to achieve meaningful, successful individual and organization-wide change.  As a Transformational Business Coach, she has helped more than 200 businesses produce breakthrough and turnaround results in revenue, profitability and team effectiveness.  She holds an MBA from the University of North Texas.

Tracey sits on the boards of a non-profit arts organization, a non-profit leadership organization whose goal is to advance moral and ethical leadership around the world, and a for-profit leadership organization called Spirited Venture, a business that is committed to creating thriving businesses and worldwide prosperity through the power of choice and responsibility.